CentralOffice LLC

Logo and Brand Design

The first step for developing CentralOffice LLC’s brand was a logo. Prior to beginning the design process, we walked Kurt through our process for honing his brand vision and what he wanted the logo to convey about his business. The logo design ideas generated exceeded Kurt’s expectations.

Kurt selected our logo design that mimics the thermal paper in accounting calculators. The paper, represented by arrows, loop around the reel and extend upward representing the goal of increasing a client’s value.

Once the final logo was approved, we moved on to developing a style guide for the brand. Style guides lead to cohesive branding and in this project, drove the design for the website. The style guide shows how to use different versions of the logo, approved imagery, text handling, colors, icons, call to actions, and more in a highly visible format.

With the style guide approved, we were able to efficiently design the remaining assets that Kurt needed. Clicks created business cards and social media banners. This allowed Kurt to get print assets to the printer while the website design was in progress allowing all of CentralOffice LLC to launch as soon as possible.

Website Design, Development, and Maintenance

Since Kurt was planning to add an online store to the website in the near future but not before the website would launch, his website project was split into two phases. The first phase would get the website ready to launch with information such as services, contact information, resources, and a blog. Phase two would encompass adding an eCommerce store and custom code to add functionality not offered out-of-the-box through WooCommerce, the selected online store platform. A pricing table was created allowing customers to select the services they need and add them all to the cart with one click.

We provide ongoing support and website maintenance for CentralOffice LLC to ensure the site is secure and performing optimally. This means Kurt can focus on helping his clients grow while trusting Clicks Web Design to confirm that his website is helping CentralOffice LLC grow.