Your business has a style that should attract customers, not turn them off. If your brand needs some sprucing up, Clicks Web Design can help. We work with businesses to sharpen brand focus and create visual content that gets your customers’ attention.
71%of businesses say that properly branded visuals and content is essential to their marketing strategy.
The most preferred type of content to consume by website visitors.
Original artwork created to support your brand and unify your corporate image.
Make each word count. Make sure your message is clear and to the point.
At Clicks Web Design, our team works with you to design and develop visual and written content as part of a larger brand strategy to ensure a strong and consistent online presence. We’ll create videos, take photos, design graphics, and write compelling copy so your business can look it’s best.
There are many ways for users to engage with brands but, by far, the most popular way is by watching videos. Our video production team makes the process of creating custom corporate videos fun and easy. We listen to your needs, craft your message, and edit the final production in a style consistent with your brand. Find out more.
Whether you need photos for a product launch, corporate headshots, or branded imagery for your website, our in-house photo studio produces the top quality images you need to promote your products and services. Let us know what you need; we can get it done.
Artwork that speaks to your customers. From illustrations to logos and everything in between, we create professionally polished artwork to help define your brand and grow your business. Our designs are fresh and creative while our process is simple and quick. We'll help your business look it’s best.
Good copy makes customers take notice and writing to sell is about connecting, convincing, and converting. We can help you find the right words to tell your story and turn a customer’s interest into actions with well-crafted, written content your customers want to read.
Each creative project starts with understanding your vision, your brand, and your deadline so the end result is exactly what you expect, delivered when you need it.
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I have had the pleasure of working with Clicks for over two years now and I cannot express how wonderful they have been. Often times the projects that we work on include various committee members so the multiple changes, requests and clarifications can seem overwhelming...however....Karen and the staff at Clicks always respond with grace and calm and a yes attitude. They are lovely to interact with and their work is always on point. We appreciate them so much!!
Publicity Chair of The Service League of Crystal Lake
We create exceptional digital content exclusively for your brand, providing your customers with highly digestible content to help inform their decisions and delight their senses. Whether it’s a video production, branded photography, professionally designed graphics, or writing great copy, we can help improve your online presence.
Using various content creation methods, Clicks Web Design is proud to support all of the Service League's fundraising efforts throughout the year and aid in giving back to the community we work, live, and love.
When Unified Works first approached us for a new website they discovered that we could handle many of their additional content needs including developing a video training library to explain how their product works as well as product photography for all the components for sale on the website.
We create beautiful digital content that makes your business look its best.
Have a question about content development? Here are some of the more frequent things we get asked.
How Much Content Should My Business Produce?
This will largely depend on your business type and the marketing goals you're looking to achieve. Your business might benefit from sharing content daily or you may get more value out of creating long-form content once a week or twice a month. But no matter how frequently you publish content, the key is to strive for a consistent schedule to boost your reliability and create anticipation with your audience.
What Type of Content Should My Business Create?
While every business will have a slightly different mix of content, there are a few essential types of content that most website visitors have come to expect. Blog posts and articles ranging from 500 to 1,000 words are usually easily digestible but long enough to answer more in-depth questions about the benefits of your product or service. Case studies, white papers, and eBooks provide a much more substantial deep dive on topics related to your industry and help to garner authority with readers. Finally, infographics and videos generally explain and illustrate concepts that you simply can’t convey as well using written words. Depending on your marketing goals, you might choose to develop one or more of these types in your content creation strategy.
How Can You Measure the Results of Content Marketing?
Tracking the results of your content marketing strategy is essential for determining your return on investment (ROI). And every strategy should have a well-defined list of goals you're looking to achieve so you'll know if the strategy is successful. There are various metrics that can be tracked that will help inform on the success of your goals. If you're looking to expand brand awareness, for example, you might track website traffic, bounce rate, or social shares. If you want to generate leads, you’ll track the number of leads, conversion rates, and average time to close. Tracking these metrics allows you to know if what you're doing is working and if not, what you need to do differently.
If you have ideas on the best way to get your message across to customers but need to help creating the content, we can help you accomplish your vision. Let us help you bring your next content project to life.
Want to talk specifics? Have some questions? Call us now.