Our Content Creation Process

We partner with our clients to ensure that each project is successful, providing regular feedback during the creation process and suggestions that will improve end result.

Typically, our projects follow a 5-step process, from the moment we get started to the project’s completion:

Content Project Planning and Strategy

  • Fundamental project goals
  • Scope, budget and scheduling requirements
  • Content requirements
  • Business’ competition and industry research

Every project begins with a question: What is the ultimate goal of your content? Whether it is to improve sales, convert more leads, or improve communications with your customers, we develop a solid strategy to achieve that goal. Based on this fundamental direction, we create a Specification Document to serve as the blue print for content creation.

Content Design

We create custom prototypes of the content to determine the look and feel. This helps to define the layout, color scheme, and all the graphic elements. After your review, any required edits are done immediately. When you have approved final changes, we move forward to the next phase.

Content Creation

We develop your content using the latest tools and approaches that will have lasting impact for your intended audience. During the creation process, you will be provided with regular updates so you can follow the progress.

Quality Assurance and Launch

  • Adjusting the final details of the design and content
  • Customer review

We follow a thorough internal process to validate your content meets the project goals. Once all quality gates are passed, your content is made available via it’s intended channel, whether it’s on your website, an app or social media outlets.

Promotion, Statistics and Reporting

  • A variety of digital marketing options are available to promote your content
  • Configuration of a thorough solution to track the traffic accessing the content and get detailed reports and statistics.